.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to running into billions in equity capital every year, have actually reared almost $360 million so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That decline is because of market concentration, heightened governing stress, and financial uncertainties.ADWEEK spoke with 5 VCs that continue to invest in adtech providers, in spite of these problems, regarding what they are actually looking for and what they avoid. Maybe unsurprisingly, these real estate investors are actually targeting options in privacy-focused innovations as well as industry-specific regions including linked television.