.Akshali Shah, Executive Director, Parag Milk FoodsNew Delhi: Parag Dairy Foods has actually expanded its whey healthy protein line under the Avvatar company, along with a focus on customization of the products for the buyers as component of its brand-new advertising tactic, Akshali Shah, corporate director at Parag Milk Foods said in a talk along with ETRetail.With this expansion and also requirements of the category growing at a 30-35 per cent CAGR, it targets to achieve a 20-25 percent market share in this type by 2027-28. The company has presently established its own whey healthy protein manufacturing resource in Pune, Maharashtra which gives it a competitive edge as well as enhances its own market role, Shah shared.The company has put in roughly Rs 300 crore in setting up and also growing its own whey protein manufacturing capability.The whey healthy protein group, which currently contributes 7 per cent to Parag’s general income, is expected to assist 15 per cent in the next 3-4 years. Presently, concerning one-third of the company’s whey protein purchases stem from shopping systems, giving it a countrywide reach.To serve the youth and also gym-goers as well as more maximize the increasing requirement, Parag Milk Foods plans to disperse its products by means of modern field stores, focused whey healthy protein outlets, and also online stations, ensuring omnichannel availability.This vigorous growth intended is actually additionally supported due to the firm’s influencer-driven advertising and marketing campaigns and also its robust distribution network, which includes over 35 depots and a sturdy existence in both conventional and also digital retail.As per the business’s Q1 FY25 governing improve, the firm possesses a network of ~ 6200 suppliers and 682 tremendously stores.
It additionally possesses a presence in 4.6 lakh retail contact factors as well as strives to get to 13-15 lakh touch factors through 2027E. Released On Sep 30, 2024 at 09:52 AM IST. Join the area of 2M+ industry specialists.Register for our e-newsletter to get newest insights & study.
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