.YOU MAY not know it, however different fonts elicit various emotional states. Serif typefaces, along with tiny strokes at the ends of characters, are actually typically located in manuals and papers. They appear trustworthy and also reliable.
Sans serif typefaces, which are plain, can easily look modern as well as casual. Visual congruity gives readers a feeling that they know where they stand it aids to create trust. In the case of The Business analyst, it prepares the shade for our news.